When was the last time you mapped out your content strategy?

The current market contraction has left many tech companies scratching their heads as they try to survive the current economic downturn. With so much uncertainty in the market, building a successful content strategy can be the key to survival for companies looking to stay afloat or even grow during tough times.

So, what exactly is the impact on revenue? Well, when you have a loyal readership who truly values your work, your content has the potential to generate revenue through lead generation and increased sales conversion rates. A successful content strategy goes beyond attracting visitors; it focuses on effectively engaging them as well.

Identify Your ICP and USP

I have gone over this before, but it really is one of the first steps in creating a successful content strategy. Understanding who your target audience is and what their pain points and values are, with the market contraction, becomes even more important as you want to ensure that the content you are creating speaks directly to them. Address their concerns, interests, and needs, which in turn will make your content more relevant and engaging to them.

Focus on Quality not Quantity

In tech, where new products, services, and technologies are constantly being developed, it is tempting to create as much content as possible and publish it quickly. However, in the current market contraction, quality is more important than quantity when it comes to content. Instead of rushing to publish a blog post or a video, take the time to ensure that the content is well-researched, written, and edited. Creating high-quality content that provides value to your readers or viewers will help you build credibility and authority in your industry, which can ultimately lead to more traffic, leads, and sales.

Stay Relevant

It is not enough to simply create content that provides value to your audience, you must also ensure that the content is relevant to the CURRENT CLIMATE. By staying up-to-date with the latest news, you can create content that addresses current events and trends, which will help keep your content fresh and relevant. This will position your company as a thought leader in the industry and can attract more visitors to your website.

Leverage Different Channels

With so much competition, it is important to leverage different channels to get your content in front of as many people as possible. Use social media platforms like LinkedIn, Twitter, TikTok and Instagram to share your content and engage with your audience. You can also use email marketing to promote your content and keep your subscribers informed about the latest news and developments in your industry. If you’re into wallet passes, you could also try mobile wallet marketing.

Do the Math and Analyze Your Results

This becomes even more crucial as you want to ensure that your content is generating traffic, leads, and sales. Use tools like Google Analytics, Search Console and Clarity, among others, to monitor your website traffic and track your conversions. This will help you identify what is working and what is not, so you can adjust your content strategy accordingly.

Struggling with your content strategy? Get ink touch with us and book a complimentary 30-minute consultation call.